Ice cream sales dropped by 17% over the summer months, when compared with the same period last year.
Researchers are blaming the drop on the cooler summer weather we experienced this year.
New grocery figures from Kantar also show sales of sun care products fell by 41.5% in the 12 weeks leading up to August 11th.
Meanwhile, sales of loose fruit increased by 6.4 per cent, while the popularity of their pre-packed alternative dropped slightly.
This comes as consumers made more sustainable choices in the grocery markets.
The overall grocery sector increased by 2.7% in the latest period as cooler weather led to a deviation from typical seasonal spend.